Privacy Policy

Welcome to Design truth’s Privacy Policy

Hi there, we’re Blue Field Limited (“Design Truths”) and welcome to our privacy policy. This policy sets out how we handle your personal information if you’re an Design Truths user or visitor to our site. When we say ‘we’, ‘us’ or ‘Design Truths’ it’s because that’s who we are and we own and run the site. If we say ‘policy’ we’re talking about this privacy policy. If we say ‘user terms’ we’re talking about the rules for using the site. The rules vary by product and each product makes them separately available and seeks consent to them separately to this policy.

The type of personal information we collect

We collect certain personal information about visitors and users of our site.

The most common types of information we collect include things like: user-names, email addresses, IP addresses, other contact details, survey responses, payment information such as payment agent details, transactional details, support queries, your actions on our site and web and email analytics data.

How we collect personal information

We collect personal information directly when you provide it to us, automatically as you navigate through the site, or through other people when you use services associated with the site.

We collect your personal information when you provide it to us when you complete membership registration and buy services on our site, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.

Personal information we collect about you from others

Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources.

In particular:

  • financial and/or transaction details from payment providers located in Hong Kong in order to process a transaction;
  • third party service providers (like Google, Facebook) who are located in the US or UK, which may provide information about you when you link, connect, or login to your account with the third party provider and they send us information such as your registration and profile from that service. The information varies and is controlled by that service provider or as authorized by you via your privacy settings at that service provider; and
  • other third party sources/and or partners from Australia, US or UK, whereby we receive additional information about you (to the extent permitted by applicable law), such as demographic data or fraud detection information, and combine it with information we have about you.

How we use personal information

We will use your personal information:

  • To fulfil a contract, or take steps linked to a contract: in particular, in facilitating and processing transactions that take place on the site, like where you purchase an item.
  • Where this is necessary for purposes which are in our, or third parties’ legitimate interests. These interests include:
  • operating the site;
  • providing you with services described on the site;
  • verifying your identity when you sign in to our site;
  • responding to support tickets, and helping facilitate the resolution of any disputes;
  • carrying out technical analysis to determine how to improve the site and services we provide;
  • monitoring activity on the site, to ensure compliance with the user terms that apply to the site;
  • managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the site or asking for your feedback or whether you want to participate in a survey;
  • managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
  • training Design Truths staff about how to best serve our user community;
  • improving our products and services;
  • providing general administrative and performance functions and activities;
  • using data analytics to measure the effectiveness of advertising of the site, and improve the optimization of our products and services (including by way of data analytics tools).

Where you give us consent:

  • Providing you with marketing information about products and services which we feel may interest you;
  • Customising our services and website, like advertising that appears on the site – where this involves the use of cookies or similar technologies – in order to provide a more personalised experience.
  • For purposes which are required by law.
  • For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.

When we disclose your personal information

We will disclose personal information to the following recipients:

  • Subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular:
    • website hosting providers which are located in Australia, US and UK;
    • technical and customer support services which are located in Hong Kong;
    • marketing and analytics services which are located in the Hong Kong;
    • security and fraud prevention services which are located in the US;
    • subscription management services which are located in the US;
    • payment processing services which are located in Hong Kong;
    • and operational tooling services which are located in the US.
    Noting that our subcontractors and services providers may also transfer and access such information from other countries in which they have operations;
  • our professional advisers (lawyers, accountants, financial advisers etc.) which are located in Hong Kong;
  • regulators and government authorities in connection with our compliance procedures and obligations;
  • a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
  • a third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
  • a third party, in order to enforce or defend our rights, or to address financial or reputational risks;
  • a rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
  • other recipients where we are authorised or required by law, or requests by government, a court of law, or law enforcement authorities, to do so.

Where we transfer and/or store your personal information

We are based in Hong Kong so your data will be processed in Singapore. In order to protect your information, we take care where possible to work with subcontractors and service providers who we believe maintain an acceptable standard of data security compliance.

How we keep your personal information secure

We store personal information on secure servers that are managed by us and our service providers, and occasionally hard copy files that are kept in a secure location in Hong Kong, Australia, Ireland and the US. Personal information that we store or transmit is protected by security and access controls, including username and password authentication, two-factor authentication, and data encryption where appropriate.

How you can access your personal information

You can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for our site at any time. To make an access or correction request, contact our privacy champion using the contact details at the end of this policy.

Marketing Choices regarding your personal information

Where we have your consent to do so (e.g. if you have subscribed to one of our email lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our site may not work properly in your case.

Cookies and web analytics

For more information about how we use cookies, web beacons and similar technologies see our cookie policy here and for more general information on cookies, see https://www.allaboutcookies.org.

When you visit our site, there is certain information that is recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:

  • your IP address or proxy server IP address;
  •  
  • the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
  • the date and time of your visit to the website;
  • the length of your session;
  • the pages that you have accessed;
  • the number of times you access our site within any month;
  • the file URL you look at and information relating to it;
  • the website that referred you to our site;
  • the operating system that your computer uses; and
  • the technical capabilities of your web browser.

Occasionally, we will use third party advertising companies to serve ads based on prior visits to our site. For example, if you visit our site, you may later see an add for our products and services when you visit a different site. Read more about your options in our cookie policy.

Information about children

Our site is not suitable for children under the age of 16 years, so if you are under 16 we ask that you do not use our site or give us your personal information (if you are a young tech wiz, please direct your nearest responsible adult to use the site for you!). If you are from 16 to 18 years, you can browse the site but you’ll need the supervision of a parent or guardian to become a registered user. It’s the responsibility of parents or guardians to monitor their children’s use of our site.

How you can manage or delete your personal information

We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with the Design Truths services, you can request that we erase your personal information and close your Design Truths account by:

  • contacting our privacy champion in writing at “Unit A, 3/F Cheong Sun Tower
    116-118 Wing Lok Street, Sheung Wan Hong Kong”; or  support@Designtruths.com; or
  • submitting a request form through our help centre

 

How long we keep your personal information

Please note that if you request the erasure of your personal information we may retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations or requests by government, a court of law, or law enforcement authorities, enforce the terms of service and take other actions permitted by law. Any information we retain will be handled in accordance with this Privacy Policy.

When we need to update this policy

We will need to change this policy from time to time in order to make sure it stays up to date with the latest legal requirements and any changes to our privacy management practices.

When we do change the policy, we’ll make sure to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page.

How you can contact us

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our privacy champion in writing at Unit A, 3/F Cheong Sun Tower 116-118 Wing Lok Street, Sheung Wan Hong Kong; or support@designtruths.com

We’re really glad you made it to the end of the privacy policy, because knowing this stuff is the best way to understand how your personal information is used and how to best manage it!

If you’re a user or visitor in the European Economic Area these rights also apply to you:

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.

How you can access your personal information

You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.

These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.

If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.

DesignTruths is the trading name of
Blue Field Limited
“Unit A, 3/F Cheong Sun Tower
116-118 Wing Lok Street, Sheung Wan
Hong Kong”

Company Number: 76540517
Website: https://designtruths.com/
Email: support@designtruths.com